As the national polls show Donald Trump and Hillary Clinton in a dead heat, campaigns are making concerted efforts to put their candidate over the top. According to the polls, Clinton’s problem is with white voters, especially white working class voters. For Trump, one of his biggest weaknesses is with minorities.

Chief Strategist for the Republican National Committee, Sean Spicer, says the Republican Party as a whole needs to improve their efforts to connect with a more diverse audience. According to Pew, 26 percent of Latinos and 11 percent of African Americans identify as Republicans.

“When it comes to reaching out, absolutely, we have to do a better job. We have to go into communities, churches, businesses, neighborhoods we haven’t been going into traditionally as republicans and take our conservative message and solutions to those neighborhoods,” Spicer says. “Not just because it’s a growing segments of population but it’s the right thing to do.”

After Mitt Romney lost the election in 2012 to President Barack Obama, the GOP conducted an autopsy in an effort to improve their chances of winning the presidency in 2016. The 100-page document includes over 200 recommendations, including improving ground game and increasing voter registration.

It also recommends passing immigration reform, making in-roads with minority groups and coming to terms with marriage equality, all areas in which the Republican party has struggled with this election season.

Throughout his campaign, Trump has come under criticism for offensive comments, from calling Mexicans “rapists” when he kicked off his campaign, to making disparaging comments about women, to insulting the family of Capitan Humayun Khan, to calling into question Sen. John McCain’s bravery as a prisoner of war. His comments seem to affect his polling numbers. Twenty-four percent of Latinos say they will be voting for him and, according to 538’s polling average, two percent of African Americans say they will support the Republican nominee. *

Trump has been seen in the last month adding smaller-scale events to his schedule, joining roundtables with Latinos and visiting Black Churches.

“I think when you look at what past campaigns have done, Trump in the last month has probably done more in terms of outreach than a lot of the last couple cycles combined.”

But will it be enough? Spicer thinks it will.

“McCain got 4 percent of the black vote, Romney got 6. We need to do better. I don’t want to be in single digits, I want to be in high double digits but every day we make progress is good for this party,” Spicer says. “Our candidates need to do better, but at the end of the day, we are doing better and we are doing more and I’m proud of what our party and our candidates are doing to reach out.”

Check out our video for Spicer’s response to questions about Trump calling out companies for exporting American jobs while his companies utilize the same practice. See the full interview for more on trade, transparency with personal records and what it means to be a uniter.

 

*In the interview, Spicer refers to this USC/LA Times daily tracker where Trump received the support of 19 percent of likely African American voters.

Show More

Related Videos

  • May 6, 2017

    May 13, 2017

    May 6, 2017

    May 13, 2017

    This weekend on Matter of Fact with Soledad O'Brien, we dive into the First Amendment with...

    Watch now
  • Gary Mayor: Trump Administration Policies Could Threaten Progress

    May 6, 2017

    Gary Mayor: Trump Administration Policies Could Threaten Progress

    May 6, 2017

    Gary, Indiana was once a thriving steel town known as the “Magic City.” Since the consolid...

    Watch now
  • Wil Haygood on President Obama's Legacy

    January 9, 2017

    Wil Haygood on President Obama's Legacy

    January 9, 2017

    Wil Haygood, author of "The Butler," joins Matter of Fact for a discussion on President Ob...

    Watch now
  • “The Butler” Author: Trump Exploited the White Poor

    January 7, 2017

    “The Butler” Author: Trump Exploited the White Poor

    January 7, 2017

    White Americans living below or close to the poverty line have been thrust into the limeli...

    Watch now
  • Election Expert: Voter Fraud Nonexistent

    November 5, 2016

    Election Expert: Voter Fraud Nonexistent

    November 5, 2016

    Over the past few elections, states have increasingly implemented voter ID and voting rest...

    Watch now
  • Full Interview with Sean Spicer

    September 17, 2016

    Full Interview with Sean Spicer

    September 17, 2016

    Sean Spicer, the Chief Strategist for the Republican National Committee, joins Soledad O'B...

    Watch now
  • Smithsonian African American Museum Set to Open

    September 17, 2016

    Smithsonian African American Museum Set to Open

    September 17, 2016

    Meet Zena Howard, one of the architects for the nation’s newest museum that has been a cen...

    Watch now
  • Freshmen Congressmen See Opportunities for Bipartisanship Following Recess

    September 9, 2017

    Freshmen Congressmen See Opportunities for Bipartisanship Following Recess

    September 9, 2017

    Congress, in its first week back from a month-long recess, hit the ground running, passing...

    Watch now

Latest

  • Dem, GOP Strategists: Bipartisanship Is Broken

    October 21, 2017

    Dem, GOP Strategists: Bipartisanship Is Broken

    October 21, 2017

    It’s late October and the Trump administration is still searching for a major le...

    Watch now
  • Middle Class Could Foot the Bill for Obamacare Subsidies

    October 21, 2017

    Middle Class Could Foot the Bill for Obamacare Subsidies

    October 21, 2017

    The sudden lack of subsidy payments could cause a rise in middle-class health ca...

    Watch now
  • Less Than a Third of Sexual Harassment Victims Report to Their Boss, HR

    October 21, 2017

    Less Than a Third of Sexual Harassment Victims Report to Their Boss, HR

    October 21, 2017

    The Harvey Weinstein scandal persists in the headlines as women continue to come...

    Watch now
  • Bringing Down the Rate of Suicides for Veterans Through Improved Research

    October 14, 2017

    Bringing Down the Rate of Suicides for Veterans Through Improved Research

    October 14, 2017

    Gen. Peter Chiarelli, now retired, made it his mission as the Army’s Vice Chief ...

    Watch now
  • Sister of Veteran Killed by Suicide Turning Her Loss into A Mission

    October 14, 2017

    Sister of Veteran Killed by Suicide Turning Her Loss into A Mission

    October 14, 2017

    Suicides across the U-S have been on a steady rise with a recent report from the...

    Watch now
  • Puerto Rico’s Former Gov.: We Need to Rebuild Smarter

    October 14, 2017

    Puerto Rico’s Former Gov.: We Need to Rebuild Smarter

    October 14, 2017

    Puerto Rico continues to suffer from the devastation left by hurricanes Irma and...

    Watch now
  • Survivor of Virginia Tech: Now is the Time to Discuss U.S. Gun Policy

    October 7, 2017

    Survivor of Virginia Tech: Now is the Time to Discuss U.S. Gun Policy

    October 7, 2017

    The nation is still reeling in the wake of the Las Vegas massacre, when a sole g...

    Watch now
  • Balancing Opioid Crisis Relief with Chronic Pain Patients in WV

    October 7, 2017

    Balancing Opioid Crisis Relief with Chronic Pain Patients in WV

    October 7, 2017

    It is estimated that over 64,000 people died last year due to fatal drug overdos...

    Watch now
  • Sister of Veteran Killed by Suicide Turning Her Loss into A Mission

    October 14, 2017

    Sister of Veteran Killed by Suicide Turning Her Loss into A Mission

    October 14, 2017

    Suicides across the U-S have been on a steady rise with a recent report from the...

    Watch now
  • A Growing Industry in L.A.? Hint: We’re Not Talking About Hollywood

    September 30, 2017

    A Growing Industry in L.A.? Hint: We’re Not Talking About Hollywood

    September 30, 2017

    The next big tech gadget could be coming to you from the West Coast – but hundre...

    Watch now
  • Smithsonian African American Museum Celebrating First Year

    August 26, 2017

    Smithsonian African American Museum Celebrating First Year

    August 26, 2017

    Meet Zena Howard, one of the architects for the nation’s newest museum that has ...

    Watch now
  • Remembering the Summer of ’67 in Detroit

    July 29, 2017

    Remembering the Summer of ’67 in Detroit

    July 29, 2017

    The story of civil unrest in the summer of 1967 is being shared in museums acros...

    Watch now
  • Detroit: From 1967 to Today

    July 29, 2017

    Detroit: From 1967 to Today

    July 29, 2017

    In the summer of 1967, violent clashes and angry protests erupted in the city of...

    Watch now
  • Detroit Journalists: “The Story of Every American City”

    July 29, 2017

    Detroit Journalists: “The Story of Every American City”

    July 29, 2017

    50 years ago, civil disorder rocked the city of Detroit. Today, the city continu...

    Watch now
  • Law to Train Teen Drivers on Police Traffic Stops

    July 22, 2017

    Law to Train Teen Drivers on Police Traffic Stops

    July 22, 2017

    Teen driver’s ed training in some states is getting additional criteria - traini...

    Watch now
  • Searching For A Better Life in America

    June 17, 2017

    Searching For A Better Life in America

    June 17, 2017

    Clarkston, GA is a small town of just 1.1 square miles outside of Atlanta and is...

    Watch now
  • October 14, 2017

    October 21, 2017

    October 14, 2017

    October 21, 2017

    Puerto Ricans continue to struggle with survival issues and Congress grapples wi...

    Watch now
  • September 30, 2017

    October 7, 2017

    September 30, 2017

    October 7, 2017

    On this episode of Matter of Fact, we focus on the scene on the ground in Puerto...

    Watch now
  • September 23, 2017

    September 30, 2017

    September 23, 2017

    September 30, 2017

    Senate Republicans are giving Obamacare repeal another try with their latest pie...

    Watch now
  • September 16, 2017

    September 23, 2017

    September 16, 2017

    September 23, 2017

    First, a report out of Wisconsin on an upcoming Supreme Court on partisan gerrym...

    Watch now
  • September 9, 2017

    September 16, 2017

    September 9, 2017

    September 16, 2017

    Soledad O'Brien checks in with freshman Congress members Rep. Jim Banks (R-IL) a...

    Watch now
  • September 2, 2017

    September 9, 2017

    September 2, 2017

    September 9, 2017

    Soledad O’Brien covers a tumultuous moment in American history – the nationwide ...

    Watch now
  • August 26, 2017

    September 2, 2017

    August 26, 2017

    September 2, 2017

    This week, Soledad O'Brien takes a look at August 28th --a date memorialized in ...

    Watch now
  • August 19, 2017

    August 26, 2017

    August 19, 2017

    August 26, 2017

    Soledad O'Brien hosts a special edition of Matter of Fact looking at refugees ad...

    Watch now