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Using AI in Political Campaign Ads

June 30, 2024

This election year, it’s estimated that $16 billion could be spent on political advertising. That’s 30% more than the 2020 general election. But now, many people are taking notice of another aspect of political campaign ads – the use of AI. Scott Babwah Brennen is the head of Online Expression Policy at the University of North Carolina’s Center on Technology Policy. He joins Soledad O’Brien in-studio to discuss how political strategists are using artificial intelligence in advertisements and the challenges around regulating them. 

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